![]() ![]() The company aims to premiere two to four movies per month to begin with. “We are providing viewers with an opportunity to watch new movies at home with their family at the price of one theatrical movie ticket,” Patel added. The pay-per-view service aims to target 50 million DTH subscribers besides ZEE5 subscribers. For DTH the offering seems to be beneficial as it is expected to help in driving subscription revenue. As per Patel, the large part of Zee Plex’s success is dependent on how aggressively DTH operators market this new offering. The vast majority of digital streaming platforms drop new content around midnight. Zee Plex plans to invest in creating awareness about the service besides promoting movies being launched on the service. At the time of writing, Radhe is expected to release on ZEE5 and Zee Plex at 12 noon IST on Thursday, May 13 th. Patel was speaking at the inaugural edition of BrandWagon Conclave, held virtually. While free tier doesn’t bill you monthly, there’s a 5-per-platform activation fee if you want to use the Plex Android and iOS apps. “We looked at this situation as an opportunity for us to put together a monetisation window whereby the subscribers can pay to watch a movie rather than buying the full subscription package of several OTT platforms,” Shariq Patel, CEO, Zee Studios, Zee Plex, said. ![]() The service will be rolled out on October 2 and will be available on direct-to-home (DTH) on Dish D2H, Tata Sky and Airtel Digital TV. ![]() In an effort to provide a similar experience backed with interesting content, Zee Entertainment Enterprises Ltd has announced the launch of its pay-per-view movie service Zee Plex. While some large film production companies have postponed the release of their films, others have shifted to the over-the-top (OTT) platform to premiere. Vibha Chopra, head of global syndication and international film distribution, Zee, said, We are very excited to. The tale of the burgeoning rebellion against the Empire and how people and planets became involved. Due to the spread of the coronavirus pandemic, multiplexes have remained non-operational for over seven months now. Zee Plex will be available on global platforms, and on Zee5 globally from Oct.
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